Business Intelligence Overview
According to Richard Coombs Business Intelligence is an alternative terminology for Competitive Intelligence. Definition is monitoring the activities of the external environment of a company to obtain information relevant to the policy-making process of the company. (Richard Coombs, Competitive intelligence handbook. University Press of America, Chapter I).
Edward David (2000) argued that the evolution of Executive Information Systems and DSS has evolved into the concept of Business Intelligence (Business Intelligence), which is a way to collect, store, organize, reshaping, summarize the data and provide information, either in the form of internal company business activity data , as well as external business activity data including competitors business activities that are easily accessible and analyzed for a wide range of management activities.
The term "Business Intelligence" connotes conduct investigations in the business world by using the concepts and methods of world military intelligence applied systematically in the business world and is based on scientific principles, and openly carried, in contrast to the term "business espionage" which investigation activities conducted in secret, illegal and closed, such as theft of important data in a certain company.
With Business Intelligence management will get quality information from its business activities in a timely, accurate and reliable data communication through the channel, making it easier for the leadership of the company in the process of decision making and strategic importance, such as the company's long-term goals, the development of the company as well as special purpose which will be achieved by the company, the higher level of competition among companies, the role of Business Intelligence is becoming increasingly important.
Activity Business Intelligence
Business Intelligence variety of activities including: Study of a competitor of similar products and strategies to win the competition. Managing information on the statistics of potential customers, potential areas, economic conditions, socio-cultural and political environment of business world. Observation of business operations for the company's strategic interest to anticipate changes in the external environment of the company. Market Analysis of the number and distribution of the product areas of interest by customers, threats and opportunities, future products, the tendency of the market etc.. See also Business Intelligence in the world education.
According to Richard Coombs Business Intelligence is an alternative terminology for Competitive Intelligence. Definition is monitoring the activities of the external environment of a company to obtain information relevant to the policy-making process of the company. (Richard Coombs, Competitive intelligence handbook. University Press of America, Chapter I).
Edward David (2000) argued that the evolution of Executive Information Systems and DSS has evolved into the concept of Business Intelligence (Business Intelligence), which is a way to collect, store, organize, reshaping, summarize the data and provide information, either in the form of internal company business activity data , as well as external business activity data including competitors business activities that are easily accessible and analyzed for a wide range of management activities.
The term "Business Intelligence" connotes conduct investigations in the business world by using the concepts and methods of world military intelligence applied systematically in the business world and is based on scientific principles, and openly carried, in contrast to the term "business espionage" which investigation activities conducted in secret, illegal and closed, such as theft of important data in a certain company.
With Business Intelligence management will get quality information from its business activities in a timely, accurate and reliable data communication through the channel, making it easier for the leadership of the company in the process of decision making and strategic importance, such as the company's long-term goals, the development of the company as well as special purpose which will be achieved by the company, the higher level of competition among companies, the role of Business Intelligence is becoming increasingly important.
Activity Business Intelligence
Business Intelligence variety of activities including: Study of a competitor of similar products and strategies to win the competition. Managing information on the statistics of potential customers, potential areas, economic conditions, socio-cultural and political environment of business world. Observation of business operations for the company's strategic interest to anticipate changes in the external environment of the company. Market Analysis of the number and distribution of the product areas of interest by customers, threats and opportunities, future products, the tendency of the market etc.. See also Business Intelligence in the world education.
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